Niu Lai (Chinese: 牛来; pinyin: Niú Lái; lit. 'Here Comes the Cow') is a 2026 Chinese animated film directed by Xin Yumeng and written by Sun Lifang. It was produced by Dalian Jingyuan Culture Film and Television Media, formerly an interior design and decoration company, and released by Tianjin Yamazaki Film.
While initial box office sales struggled, producing only a few thousand yuan, the film gained sudden notoriety for its low-quality animation. The ridicule it received turned it into a viral phenomenon on Chinese social media, resulting in a sleeper hit which earned over $9 million at the box office, becoming the most profitable film ever made.
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Niu Lai is a cartoon (2026) from China. Genre: animation. Directed by Yumeng Xin.
On this page you can watch the official Niu Lai trailer online for free, read the plot and see who stars in it.
This page has the official trailer, plot, rating and cast — free and without sign-up.
The Niu Lai trailer is free to watch in HD right here, no subscription needed.
It premiered on August 5, 2026.
Yumeng Xin.
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