Musikhjälpen watch online

Musikhjälpen (Swedish:; lit. 'The Music Aid') is a Swedish televised benefit performance radio show marathon. The annually recurring show is a charity fundraiser for a chosen cause, the cause is changed each year. Three radio hosts or television personalities are locked inside a glass building (called glasburen, lit. 'the glass cage') for 144 hours (6 days, 24 hours per day). Each presenter acts as a host for eight hours respectively, totaling three shifts per day. It is broadcast in December, during one week, with dates varying each year.

The show is broadcast live on the public service radio network Sveriges Radio and on television through SVT. Viewers can make song requests by donating money either by using a standalone app or the Swish service. Viewers can also choose to start their own fundraiser on behalf of themselves or anything in general, with the money raised being pooled into the main fundraiser. Similarly, the audience can create and place bids on charity auctions connected to the main event. Historically, listeners paid and sent a text message with a song request.

The 2023 edition collected 59.5 million kronor (equivalent to $5.9 million in 2023). Despite a global recession, said amount is the second largest in the history of the show. The proceeds of the fundraiser are managed by the Radiohjälpen foundation, which is in turned partnered with other charity organizations. Roughly 20 cameras are used in the production, with footage interspersed in a multi-cam format. It is based on the Dutch Serious Request radio and television campaign.

Source: Wikipedia (CC BY-SA)