Must Be the Music (2010) watch online

Must Be the Music is a British television musical talent competition contested by aspiring singers and musicians drawn from public auditions. The show is a music competition and reality show that was broadcast in the United Kingdom and Ireland. Auditions were held in Edinburgh, Manchester, London and also held in Ireland. The show began airing in August on Sky1, and was also simulcast in HD. Fearne Cotton presented the show. The first and only series was won by Emma's Imagination, a female singer from Dumfries.

The winning act received £100,000 to help kick-start their music career. In the initial televised audition phase as well as the three semi-finals and final, contestants sang in front of the judges – Jamie Cullum, Sharleen Spiteri and Dizzee Rascal. Among the notable artists competing in the show were Irish fiddler Daithí Ó Drónaí and The Trinity Band, who went on to win Live and Unsigned in 2011.

The show was broadcast on Sky1. Must Be the Music was devised as a spin-off for the highly successful Got to Dance, which finished its first series in February. The live finals were held at Wembley Arena. Must Be the Music had a live audience behind the judges. During the live finals, the public voted for their favourite act, which they wished to keep in the competition.

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