Bom Dia & Cia, also known as Eliana & Cia (1997–1998), Bom Dia & Companhia (2009–2017) and Bom Dia & Cia com Patati Patatá (2025), is a morning children's television show that airs on SBT from 2 August 1993 to 1 April 2022, and from 26 May to 12 December 2025. It is the longest-running Brazilian children's television program.
Bom Dia & Cia followed several formats over the years, with different hosts and cartoons. Early shows featured Eliana, who was at the beginning of her career as a children's presenter, following in the footsteps of other female hosts like Xuxa and Angélica. The program became known for its simple and educational format, where Eliana sometimes received guests on the show, and also interacted with puppet characters. The program was an audience favourite during the 1990s. This helped to raise Eliana's profile, making her popular with children, and with spin-off products that sold almost as well as those of Xuxa and Gugu Liberato.
After Eliana left SBT to work at RecordTV in 1998, the show was hosted by Jackeline Petkovic; better known as Jacky. The show followed the same style with guests, educational activities and puppets. Jacky also had a child stagehand, Michelle Giudice. After 2003, more youth hosts were used, including Yudi Tamashiro, Priscilla Alcântara and Maisa Silva. The show adopted a new format, with viewers able to phone in and win prizes including computers, video games and toys. The show changed format again in 2015 following a court injunction which banned the use of children as TV show hosts. The director Silvia Abravanel was the show's host until its final year.
Bom Dia & Cia aired clips from various animation departments over the years, including Disney, Warner Bros., Nickelodeon, DIC Entertainment and Mattel, as well as some anime.
On 26 May 2025, Bom Dia & Cia is rebranded as Bom Dia & Cia com Patati Patatá, with the music duo Patati Patatá.
Source: Wikipedia (CC BY-SA)
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